Hummingbird is the main algorithm of google made by adding a factor of importance of the use of mobile devices in the search. With the inclusion of the hummingbird responsive design factor becomes very important now than ever before. So now it is very important to ensure we are responsive web pages for all screen sizes gadgets.In addition to raising the importance of web pages mobile friendly, hummingbird algorithm also introduces the concept of contextual search.So Google now not only display search results based on the keywords that we enter but will also look at which keywords a very strong relationship with the keywords you enter.So now people have been able to ask orally in the smartphone and Google is trying to understand the context of the question. It could be doing a question enters the keyword “photography tips” and Google are also looking for keyword search results in photography, photographers, camera, etc. So it is very important to make your articles full of synonyms or other words that are often quoted in the subject, so you also get a chance in the contextual search.The era in which repeat your keywords with excessively rigid and is past. Not only did not benefit from the SEO side, but also makes the reader very uncomfortable reading our paper. So this is the determinant algorithm ranking of your web pages in the search results. However, before you arrive at the web page “assessment table” hummingbird, all the web pages it must pass the sniff Panda and Penguin algorithms.
Panda is an algorithm that helps the hummingbird to sort the onpage factors of a web page. There are quite a lot of people who used to rely on spammy web pages and repeating a keyword then ran aground and had trouble getting the ranking on keywords the competition is high.The pages are spammy and piling keywords like these can still be found included in the ranking of 10 at the low competition keywords or keywords that are dominated by web pages that spammy.So this sort Panda keepers at the front door to make sure your web pages do not violate the rules of Google. Only web pages that meet the standards of this panda algorithm that could go into the next vote on algorithms hummingbird. In other words, those who do not qualify assessment will not be included in the search results page and this is called the Penalty or punishment of Google Panda. You will not be able to come out of Google panda penalty until you solve the problems in your onpage. Panda algorithm onpage play area to determine how trustworthy a web page. Panda algorithm determines several things, such as:
• Freshness page
• Are there duplicate articles from your new content?
• Is there a typing mistake?
• Is there a unique and important information on this page?
• Are the pages are spam and keyword stuffing?
5 of the above could affect the quality of your pages in Google’s Panda. Of course there are many other factors such as your authority in writing, but in Indonesia it like this still includes rare.
Penguin algorithm built to anticipate the development of the black hat techniques of link building techniques. So if playing in OnPage Panda algorithm, then the algorithm will play in OffPage Penguin and discover the quality of the backlink. To ensure you are safe in doing link building then there are 4 things you need to consider in doing link building:
# Do backlinks from websites that sufficient quality? Not a newly created website yesterday just to be a backlink for web-optimized.
# Do backlink comes from a relevant page? Where the link is between the text which was to discuss the issue.
# Are the backlinks are from web who also has a good profile? And how the overall backlink profile of a web of our own?
# Do backlinks coming towards your web diverse in every way, especially anchor text containing keywords?
4 points above is what needs to be a major concern for those who do link building. Why this should be your concern? Since it is very difficult to get out of the penalty penguin algorithm if you have been exposed. You should clean your backlink to the right target, otherwise your website will never go out of the penalty area.