Internal linking is a link from one web page to other pages within the same website, where the contents are still in touch. This is one way to help Google’s crawlers in navigating our web page. Moreover, internal links also enable the visitors of our website to find more information is still relevant. Obviously this will make visitors will be longer on our site. Basically, internal linking in your website/blog is one very important part in increasing the onsite SEO (Search Engine Optimization).
What are the benefits of Internal Linking? For me personally, the main purpose of internal linking is to facilitate the search engines in exploring, indexing all the pages, and see the overall structure of my blog. The structure is neat website will make all the pages of your website well indexed in the Search Engines, and this means that your pages will be easily matched to user searches in the Search Engines, such as Google.
1. Improving the use and user experience on your site
Actually had a lot of blogs that discuss about the importance of internal linking for SEO, but the truth was not the only benefits. As already mentioned above, internal links will allow visitors to navigate your website and open the other content pages on your website.
Imagine a person who finds a link in your article in Google search results. After they read it and find the information they need, they’ll likely close the page on your website or pressing the back button. By contrast, if they find the anchor text links in your articles about other information that may be of interest for visitors. This link will direct the reader to other posts were still in touch. And if they like your writing, maybe he’ll be a subscriber of your blog and will come back again in the future.
Internal links can make visitors longer in your blog and open the other pages on the blog. Make visitors feel at home in your blog will decrease the bounce rate (bounce rate) of your website, and this is very important because Google takes into account the bounce rate as a metric in determining whether your blog has quality content or not. If visitors are quickly leaving your blog, Google could consider that the blog does not provide benefits to its readers, and this could result in a decrease of your blog ranked in the search engine Google.
2. Improve SEO (Search Engine Optimization) your site
By creating internal links, you help the search engine spiders to crawl your site easily and quickly. Posting content with internal links would be better than letting the post page is no link to post your other pages.
Make internal links to other pages with relevant keywords is a very effective way to increase the SEO value of your posts. Obviously this is very easy to do. Such as business or your blog is engaged in the laundry, you can create an internal link by using the keyword phrase “Laundry Services Offers” on the post that talks about clean clothes to get to your other posts that offer laundry services at a cheap price. This will help Search Engine to understand the content of your website as a whole.
3. Improve the visibility of the content in your website
With increasing time, the content on the website / blog you certainly will be growing by the day. Some content may only be sunk and increasingly hard to find by visitors to your website because of the new content. If you have a page of content you want to show on your blog visitors, but it is not as popular as the page another page, then you can add a link to that page in the page other content that quite often read by visitors to your blog.
You can show the content in your own time by placing the internal link to the page in the post popular and frequently visited your blog readers. The more pages of your blog that is open to visitors and is accessible by the search engine, then the visibility of your blog, the better. Surely this would give better results on the website and your business.