Most websites for businesses using WordPress CMS because the platform is very easy-to-apply to create a website or blog that looks professional. However, not all web masters or web owners really understand when making arrangements on their WordPress website. Elegant appearance does not always give maximum impact. A website should also have the quality of the SEO (search engine optimization).
Error on setting up a WordPress website can cause not maximum the website in the search engines, so that the web will be losing potential traffic continuously. Obviously this has a devastating impact on a business. Have you already set up your WordPress web well? Does every post you’ve optimized?
Here are five points you should do when you build a website with WordPress platform:
1. Using SEO Plugins
Although basically a WordPress platform has provided a good structure for SEO, we still need to add a plugin to optimize it. One way is to install WordPress SEO Plugins us. There are two plugins that we can rely on for this, including: All In One SEO Pack and WP SEO by Yoast. By using this plugin we can add a title to the main page, post pages, determine keyword focus, and several other conveniences. In addition, this plugin can also estimate the SEO score of a post.
2. Add Keywords in the Title and URL In Home
Search engines like Google can determine the topic of a web page in the website if there are keywords that match the content therein. These keywords should be included in the title, description, URL, and content, because Google usually rank a web page by taking into account the part.
3. Add XML Sitemap XML
Sitemap page is a special page that looks like a table of contents. Through these pages the search engine crawlers can determine what content exists on a website, and how often a website is updated. Indeed crawler can explore a website without having to have an XML sitemap page, but some content may be missed. For example some of the content on your website there is no internal link or links to other pages, it is likely that content will be missed by crawlers of search engines.If we create an XML Sitemap page, there will be links to all the pages that we want an index that will allow the crawler to explore each page. We can create an XML Sitemap page with the help of WP SEO plugin by Yoast, or it could be the Google XML Sitemaps plugin.
4. Set up Google Authorship
It is unfortunate if this time your website does not use Google Authorship. Besides very good for branding your name as the author, Google Authorship will also increase the number of clicks on your website in a search engine for pictures / photos author will be visible in the search engines.Another advantage of using Google Authorhip is the SEO a website. Articles from authors who have specialized in a particular field tend to rank better in Google than the rare writer who writes about topics targeted. Suppose you have a specialization in the field of social media or SEO, then your content on the topic will be better in the search engines compared to the content of other authors who built many niche on his website.
5. Build Internal Links On Content
Build content on a website / blog does need to be done continuously to provide the latest information about the development of your business to clients / readers, including search engines. In addition, we also need to build internal links between related content on the website. This can improve the user experience while in your website.