There’s a new Google ranking factor that’s huge right now. And when you take advantage of it you can find yourself with higher rankings and more traffic. If you ignore it, let’s say that you’re missing out on a ton of high-quality traffic. In this SEO tutorial, I’m going to reveal what this new ranking factor is in three practical ways that you can take advantage of.
Even though backlinks continue to be the cornerstone of Google’s algorithm, it’s clear that user experience signals influence search engine rankings today. In this SEO tutorial, I’m about to show you three practical ways that you can take advantage of these user experience signals, including my favorite the APP formula.
First up, I have bucket brigades. One day I had a breakthrough. I discovered a little-known technique called “Bucket Brigades” that copywriters have been using for decades. These bucket brigades made my content much more compelling. So what are they? Bucket brigades are words and phrases that keep people on your page. Specifically, they make your visitors want to keep reading. The bottom line is whenever you have a place in your content where people might get bored and hit the back button and add a bucket brigade.
Strategy number two, benefit driven subheadings. In my experience subheadings are huge. You can never use enough of them. For example, my post “17 Insanely Actionable List Building Strategies” have an average time on page of over five minutes. The number one reason because the post contains lots and lots of subheadings. But not just any subheadings. Benefit driven subheadings. Most people use random subheadings. Sure that does break your content up into easy-to-read chunks. But random sub headers like that won’t grab your reader’s attention and give them the WOW effect. Fortunately, there’s a quick fix for that. Include benefits in your sub headers. For example in my list building post. I use benefit rich copy in almost every subheading. Instead of a bland subheading like, focus on your Thank You page. I put the benefits front and center.
OK, so I saved the best for last the APP formula. Here’s the truth when someone visits your page from Google you have two seconds to convince them to stick around. Not ten not five but 2. and if you lose them in those two seconds, you lose him for good. But if you hit your visitor off with something amazing right off the bat they’re much more likely to stick around. What is the APP formula? The APP formula is a proven content introduction framework that’s designed to do one thing. Keep Google visitors on your page longer. APP stands for “Agree, Promise and Preview.” Now I’m going to break each of these three elements down. And show you a real life example of how I use the app formula to keep Google searchers on my page.
First up we have agreed. You want to start intro off with an idea or concept that someone searching for your keyword will agree with. This shows that you understand their problem. And when someone sees that you understand them and their problems. They’re much more likely to stick around. For example a while back I published a blog post that shows people how to create a high converting squeeze page. You’ll agree with me when I say it’s really hard to convert cold traffic into email subscribers. That’s something that anyone trying to build an email list can relate to. Now that you’ve got the nodding their head in agreement it’s time for the promise.
The promise is where you give your reader a peek into a better world. Here’s an example from my squeeze page post most people think that you need to run hundreds of a/b tests to get more email signups, but my promise shows that there is an easier way.
Finally hit them with the preview. There’s no need to beat around the bush here. Your preview needs to tell your reader exactly what you have in store for them.
Now I want to turn it over to you. Which of the strategies in this SEO tutorial article are you going to use first? Are you pumped to try Bucket Brigades? Or you want to give the PPT formula a shot? Let me know!