Link building is one of the most important SEO activities, but this certainly does not mean that you have to build links at any price. Literally and figuratively, Link building can be very expensive in terms of time and money. There are many link building errors that are expensive. Below are some of the most common examples:
1. Check if the backlink has the “nofollow” attribute
Link exchange is still one of the white hat ways to build backlinks but unfortunately, there are many unscrupulous webmasters who will cheat you. One of the scams is when you pay someone for a backlink, suddenly disappearing or having a “nofollow” attribute. That’s why you should check continuously if the link still exists and if it does not have the “nofollow” attribute.
2. Getting good quality links but with useless anchor text
It is nice when the PR (Page Rank) of your site get high links but when its anchor text “Click here!” Or something like that, this link is almost useless. Keyword in anchor text is very important, so if backlink does not have it, it is not a valuable one. Analyzing anchor text links takes time but Backlink Anchor Text Analyzer tool can do that for you.
3. Getting image links (when text links with keywords are possible)
Sometimes when webmasters rush to get backlinks, they skip the small details, like anchor text. Yes, image links are great and can even bring you more visitors than text (if the image and of course the user clicks) but for SEO purposes nothing beats the keyword in anchor text.
4. Do not use ALT text if image links are the only possibility
Image links may be a worse option than text links but if image links are the only possibility to get backlinks, do not reject them. However, make sure that the ALT text of the image link has your keyword. Better than nothing.
5. Get backlinks from irrelevant sites
This error is really one of the most common! When hunting backlinks, you should concentrate on the relevant sites only. If you have a dating site, getting links from financial sites is useless. It is true that it is not easy to find relevant sites to get links but if you are in a very narrow niche, chances are that there are hundreds or even thousands of relevant sites you can get backlinks. If you need a list of such sites for your niche, try Backlink Builder and see what suggestions are given.
6. Get backlinks from sites / pages with thousands of links
A backlink is more valuable if it comes from a page that is not crammed with thousands of other backlinks. Many pages have 200 or more links and if your link is one of them, this is not a great achievement. On the other hand, many directories place “nofollow” attributes on unpaid links, so actually even if there are 200 links on the page and most of them are “nofollow” (but yours is not), it’s still counted.
7. Links from pages that can not be spidered
A link may seem legitimate (ie keyword in anchor text and no “nofollow” attribute) and may not be a link. This is usually due to a problem with link exchanges because you are placing links to other sites but other sites do not do the same for you. Links where Google can not index can be placed on dynamic pages or just on a regular page, which is not indexed by Google because robots.txt forbids it. There is no harm in checking regularly if your link placement page can be accessed with spiders. Search Engine Spider Simulator tool that can help you do this in no time.
8. Explicit link selling
Almost all webmasters know that paid links can damage the rankings but still many webmasters do not miss the opportunity to make a profit. If you really want to sell links, we recommend using a dedicated link service, such as Backlinks.com because they are wiser. However, it should be remembered that some paid links networks try to hide the fact that they are paid links. Additionally the worst mistake you can make is to include phrases on the site like “Buy 5 PR links for $ 10” or any other way that signifies that you are selling links. You can include “Advertise here!” Or similar messages and sell paid links, but this is not as explicit as your price list for links.
9. Connecting to a site with a poor reputation
Connecting to a site with a bad reputation, also known as a “naughty neighbor” is one of the worst mistakes you can make. When you link to the site, for Google this means you support them and this results in punishment for you. That’s why you should really always know the reputation of their site first before you link to them. Even if you are offered a lot of money to link to a site with a bad reputation, better reject the offer because your rating with search engines will be broken and this will cause you a lot of trouble.
10. Connecting to a site that initially turned bad for good
While you are closely examining the sites you link to, occasionally, sites that were originally reputable that eventually became bad or less viable as suddenly publishing porn or other prohibited content. That’s why there’s nothing wrong if you check not only that your outbound links are not corrupted but also monitor their behavioral tendencies.